Why your company doesn't operate crypto yet — and what's changing in 2026
Jussara HassanChief Executive Officer · SuitCoin · March 13, 2026 · 6 min read
In 2022, the question CFOs asked me was: "is crypto safe?". In 2024, it changed to "how do I enter with structure?". In 2026, most who haven't entered yet are in the third phase: waiting for one last piece to fall into place.
The hesitation has legitimate reasons — and some that are no longer legitimate. I'll differentiate between the two.
"Most companies are not avoiding crypto by analysis. They're avoiding it by inertia — and calling it prudence."
Legitimate reasons for not operating yet
Not all hesitation is unfounded. There are situations where not adopting crypto is a rational decision:
Still valid reasons
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Suppliers and clients don't accept it yet: if none of your relevant business partners use crypto, adoption friction exceeds the benefits in the short term
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Legal and tax department still mapping: there are capital gains tax questions about crypto that need specific guidance for your case
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Internal policy still being built: if the company doesn't have defined governance for digital assets, operating before having it is riskier than waiting
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Board hasn't been convinced yet: treasury decisions with new instruments generally require formal approval — and the presentation work is legitimate and necessary
Crypto makes sense as an instrument when there is concrete friction to eliminate — expensive FX, slow remittances, recurrent international payments.
The reasons that have expired
2026 marks an inflection point: crypto stopped being a technology question and became a financial instruments question. Some reasons that once justified waiting no longer hold:
"There's no regulation."
There is — since Law 14,478/2022 and Joint Resolution 13/2024. The Central Bank of Brazil is actively authorizing SPSAVs. This reason expired in 2024.
"It's too volatile."
BTC is volatile. USDC and USDT are not — they are dollar-backed stablecoins, audited and convertible 1:1. The generalization doesn't apply to the most relevant instruments for corporate use.
"Our accounting doesn't know how to record it."
The Federal Accounting Council (CFC) and the Federal Revenue Service already have guidance on digital asset accounting. It's a training issue — not an impossibility.
"It's for speculation, not serious companies."
This argument doesn't survive an analysis of who is using crypto in Brazil today: exporters with USD exposure, importers paying international suppliers, multinationals with FX treasury.
The right moment to enter
Three factors have made adoption more tangible this year: consolidated regulation, stablecoins as stable instruments, and an available regulated partner.
01
Identify the use caseExpensive international remittance? Supplier payment that accepts USDC? FX hedge? The use case needs to exist before the operation.
02
Consult legal and tax firstTax treatment, transaction documentation and balance sheet impact need to be mapped — but they are not blocking factors for most cases.
03
Choose a regulated partnerThis is not the moment to test informal platforms. The first institutional crypto contact should be with an SPSAV in the BACEN authorization process.
04
Execute a pilot operationA smaller-volume pilot operation allows the team to understand the process without pressure. After it works, scaling is a governance decision — not a technical one.
The competitive window
The competitive advantage window for those who adopt crypto as a financial instrument is still open — but narrowing. Companies that structure now will have operational experience when the market normalizes this instrument completely.
Want to map whether it makes sense for your company?
SuitCoin does this diagnosis without commitment — and without trying to sell operations to those who aren't ready yet.
Jussara HassanChief Executive Officer · SuitCoin
Senior executive with a consolidated career in strategy, financial services and digital assets. CEO of SuitCoin, a Brazilian institutional crypto intermediation company structured to operate under the Central Bank's regulatory framework. Leads commercial strategy and partnerships with banks, OTC desks and liquidity providers, focusing on stablecoin and crypto FX operations. Writes about what actually changes for companies that adopt crypto as a financial instrument.
